2017 is the successful year for Instagram. This year Instagram has rolled out some great new features to improve the experience for its users and marketers both.
Upgrade Instagram new version includes a creative tool for its stories and a new way to engage customers or viewers with polling stickers. It also expended some of its features from which most of us are familiar, Including the Shopify Integration and comment controls.
In this post, we’re going to take a closer look at upgrade Instagram new version and what they mean for your business.
Shopify integrated with Instagram shopping features help thousands of merchants to expand their business quickly on Instagram. This features help businesses to use Instagram as an additional channel. Currently, these features use Facebook’s product catalogue to make accessible to tag products in images.
Once you’ve been granted access and have your product catalogue set up on Facebook, this product can easily be integrated with Instagram in just a few clicks. After you do this, you can tag any new picture with products contained in the catalogue.
All Shopping product will appear with small shopping bag icon in the top right-hand corner of the post.
This type of features on Instagram will help e-commerce businesses to increase their sales, and it is easy for users to convert on mobile.
Constant Instagram Updates helps Instagram to gain more users for the platform.
Now new polling stickers allow you to ask a question and you provide two answers that users can choose from. The default answers are “Yes” or “No” But it also gives you the freedom to choose between two different options. As a business person you can ask your customers to pick two products, or for fun, you can ask them to pick shoes worked better for night or day.
People will tab the answers according to their choice, and you will be able to see the answers in the real time. You can easily watch vote of the person and viewers will able to see which options are currently in the lead when they view your story. This is a new creative idea to engage with your customers or your friends through your stories. And Give you the accurate rate of viewers who view your stories and using interactive polls will give you the opportunity to get much more tangible results and build up social proof through the feature.
Thinking of making your story more creative and catchy? This new update creative tool for stories will help you out.
Using this creative tool you can add text, stickers or new design elements to your stories on Instagram.
While making your stories on Instagram, you must have noticed blue lines these lines are used for the alignment for your stories.They’ll help you centre your design elements, and They’ll indicate if any of your design elements might be covered up when someone’s watching your story.
Even this feature of Instagram will help you to detect right theme and colour for your stories. If you’re struggling with the design aspects but need to turn around mass amount of quality, this can be a pretty big help to guaranteeing your stories look good
With the help of Creative Shop team at Instagram, here are some of the different ways that businesses and brands can take advantage of the various creative tools on Instagram Stories and create engaging, vertical content for their audiences.
Below are the some updated features of Instagram Stories used by Businesses interact with their customers
This timekeeper is the excellent way to see how our audience consumes organic stories.
The profile photo (in the top left) is a simple yet great way to motivate customers to navigate and learn more about your business
Gives you the freedom to add text with emojis to your brand stories and make it more creative and customise and help you to make your story stand out.
Businesses and brands use the pause feature to interact with people and share something fun within their adverts.
Improved Comment Controls
A few month back Instagram Updates team comes up with new comment moderation features.
# You can block comment contains offensive language.
# Choose who can comment on your post. This can include everyone, but you can also limit commenting privileges to specific groups of people. Limited options include those who follow you, people you follow, and these two groups combined.
# Block certain individuals from commenting on your posts.
# Use the offensive-language blocking filter in Arabic, German, French, and Portuguese in addition to English.
Test out the Instagram New Version features and boost your business engagement in a new way. Feel free to share your thoughts in the given below comment box.
All business entrepreneurs run their organizations with an expectation to acquire the greatest benefit and want to meet the most extreme fulfillment of their customers. Sometimes, acquiring both the aspects can be a tricky job if you are running a bricks and mortar shop. But, your dreams may turn out to be true when business is operating from an online platform.
A very much arranged and designed website can yield most extreme ROI and consumer loyalty yet an inadequately kept up a website can demolish your everything business desires. Along these lines, it is critical to consider certain fundamental parts of website architecture as a top priority while making your website.
The primary achievement mantra behind each winning online business organization is a user-friendly website. Following are the errors to be dodged while (building up) your eCommerce site.
At regular intervals of load time on your site approaches an 8% relinquishment rate, as per Gomez, the application screen from Compuware. In the event that you drop your heap time from 8 seconds to 2 seconds, your transformation rate really hops up 74%.
It’s anything but difficult to perceive any reason why: Do you need to squander your chance sitting tight for a site to stack?
Lamentably, there are a lot of reasons why your site is stacking so gradually. Steve Tack, Chief Technical Officer for Compuware, says numerous web-based business destinations are over-burden with outsider modules for Facebook, Twitter and advertisement systems — all of which can back a web page off. Another reason is cloud issues: If you’re utilizing a substance conveyance arrange (CDN), your site can ease back to a creep if your specialist organization is having issues.
If you’re asking consumers to take more than five steps to buy something off your site, then you’re asking too much. Compuware recommends the following:
Here you may also want to take The Oatmeal’s advice about credit card entry fields. Is there much else disappointing than entering your name, address, 16-digit Mastercard number and three-digit security code, and afterward restarting starting with no outside help since you overlooked your ZIP code? Furthermore, truly, if the greater part of your business is in the U.S., for what reason not put the nation first on the look rather than route down toward the end, as it would show up in order?
Sucharita Mulpuru, an expert with Forrester Research, says that there’s a standard grouping of data for charge card data. In the event that you disturb that request (by putting the Visa number before the name and address, for example), at that point clients, are adept to enter the wrong information since they’ve been prepared to log such information in a specific arrangement. Says Mulpuru: “Take after the business standard.”
Mulpuru says that in case you’re charging over 10% of the aggregate cost of the thing for delivery, at that point you’re charging excessively. “You’re most likely discouraging your deals fundamentally,” she says. “Individuals will probably desert your truck.”
If a potential client visits your website on her iPad, that doesn’t really imply that she’s enthused about downloading your iPad application. “Don’t over-put resources into altering your versatile applications,” says Mulpuru. “Unless there’s an unmistakable esteem, the vast majority figure, ‘Why trouble?'”
An alternative is to optimize your site for the tablet experience, something that few are doing right now, Tack says.
You might be a Google Chrome fan, however, there’s a world brimming with individuals who are utilizing old adaptations of Internet Explorer. Have you tried your site on those different programs? “Many destinations don’t perform well crosswise over different programs,” says Mulpuru, “so individuals forsake them.”
Alright, you’ve finished the deal. This individual has demonstrated that they’re keen on what you’re pitching, so it’s normal to infer that they might need to purchase something from you later on. So for what reason not hit them with offers for things that they’re in reality prone to purchase?
Mulpuru reviews, for example, that after she purchased a bed from Costco, the retailer attacked her with offers for … more beds. While bargains on pads or sheets may have appeared well and good, a bed is something you, for the most part, buy each five or 10 years. Says Mulpuru: “Now, I’m not in the market for more beds.”