In a generic term, Google Trends is considered to be a useful tool. As defined by the name, Google offered it to show the current popularity of any search term. The main aim of this tool is to provide you with data on ways in which, search term is queried to total search volume. Data is mainly broken down by geographical language and region. Later, in 2012, Google Trends merged with insights, to make the tool even more powerful.
Google trend can be used for checking out the “hot searches” in popularity. But, Google Trends can even prove to be a great tool for marketers. It can be a great way to enhance your current ppc marketing strategy.
Working on the budget plans
It is mandatory for you to compare the year over year search for determining the amount, you want to allocate for annual budgets. If some of your term’s search interest is declining, then try lowering your budget. And after that, make sure to re-allocate the current marketing dollars in other spots. Comparing interest between various search terms can be a great idea. Furthermore, reviewing the year over year data is another finest way for determining the exact amount of budget, you need.
In case, the marketing budget is limited, Google Trends can be a great way to help you build a proper case. That helps you to gain more marketing amount for ppc management. Interest over a period can prove to be the finest visual. It helps in showing the amount of increased search volume, relating to top keywords.
Help through online searches
At present, online searches are working day and night to help you with the search engine marketing and PPC strategy. There are some graphs available too, which are readily available to help you build your case. The case revolves around the need of marketing dollars for making your PPC competitive and helps it to remain in that manner. Ensure that you end up gaining maximum impression share for your growth.
Now for geographical targeting
At present, Google Trends offers regional interest data, used for determining the geographical targeting of campaigns. Therefore, you can easily take help of Google trends to be added in your ppc management services. With the help of the available data, you get to determine the geographical areas, where you should target more budgets.
The same data will rather help you in determining the regions, which need to be excluded from your list of campaign targeting. You can even change the message of ad copy for various regions, depending on Google Trends.
Expansion ideas of keyword
Google Trends is used for offering related terms, as per your search results. It offers latest terms, which are associated with the rising popularity. This might be the main reason why ppc management company always rely on Google Trends. The related term feature is used for discovering some of the relevant keywords, to be included in the marketing campaign. It further helps in expansion of negative keyword extension.
Addition of relevant terms
The above-mentioned points are enough to prove the reason behind Google Trends and its usage in PPC management. Furthermore, it helps in adding some relevant terms, which is not there in your current PPC campaign. You can also take help of some popular irrelevant searches, and use those as negative. This might help if you are broadly matched.
Google Trends can be a great venture for you to find some top rated search terms. This might help, especially if you are looking forward to AdWords campaign. It is always recommended to search for some top terms to find some interesting trends. It can further help you in re-thinking your present campaign strategy.