PPC Advertising, or Pay Per Click Advertising, is one of the best forms of digital marketing techniques available today. PPC can drive conversions, traffic, and sales to your business and help it grow. But if you are new to this field, the process can be daunting.
As a reputed PPC management company, we have wrapped our experience and knowledge into a comprehensive guide on this platform, which is apt for all, especially beginners!
PPC is a paid digital marketing tool where advertisers pay a fee whenever someone clicks on their ads.
PPC ads are of different types and are used on digital platforms like Google, Facebook, Yahoo, Twitter, and LinkedIn.
It is beneficial for businesses of all scales and sizes to drive traffic and conversions to their sites. Such pages can be for different things like specific services, offers, or products or the homepage.
It works by displaying ads, PPC campaigns, and search ads in a space where potential clients can see it, click on it, and hopefully complete a sales action.
PPC marketing can bring benefits to your business only when you deploy it properly. A few benefits of this marketing technique are:
It is a fully-scalable technique that works well for all kinds of businesses. Whether your business is small-scale or a big setup, you can customize this technique as per your business model.
PPC campaigns are cost-effective, as you need to only when someone clicks on your ads. It gives you complete control over your business by letting you select how your money is being spent, the keywords you bid on, and other aspects. You can always assign an expense limit to each ad campaign.
PPC advertising is a paid tool that drives results instantly. It displays your website on top in the search engines and drives huge potential traffic. Sometimes it may take a few hours for the PPC campaign to show results or a few years or months to drive substantial traffic.
With PPC marketing, you can keep your expenses in check and have control over the results to a great extent. It is because PPC platforms and Google Ads offer a tracking pixel, which is a code that links to the ad click and lets you know what the user does on your site.
You can spend depending on the way your ads perform and the benefits your website is getting. The keywords can also be adjusted depending on the number of clicks your ad receives and people to you.
PPC combined with SEO works as an effective way to target specific audiences via search engines such as Google and Bing. Using PPC, you can choose where and when your ads appear and who clicks on them. It is a precise marketing channel that lets you target a specific market segment.
PPC is a more stable form of advertising in comparison to other SEO strategies and content marketing. You can judge and plan your marketing campaign based on the previous metrics.
PPC is a paid form of marketing. So, whether it is good for your business or not depends mainly on whether you have a budget for it or not. If you don’t have a budget, you should focus on boosting the organic reach. But if you have one, PPC advertising is the best form of online marketing to go with.
It is an effective way to reach out to people who are looking out for your services or products. Your budget is determined by your competition, audience, and kinds of services/products. that you wish to increase awareness.
Google Ads is till date, the biggest platform for PPC. For this reason, most reputed companies offer Google Ads as one of their PPC marketing services. But there are other options also available, which you can take into account.
You may easily start with PPC marketing, but you would not be able to fully optimize it unless you know how to start with it. Therefore, we share some best tips and practices to start a rewarding PPC campaign.
Define your end goal first, and then build a PPC campaign accordingly. You must have clear goals in context to generating novel ideas, attracting customers, engaging existing customers, and boosting sales. Your PPC strategy must be based on your ultimate goal.
Your PPC ads must target specific keywords. You should include the keywords that are relevant to your business. Using keywords makes it easy for people to find your business and offerings. Do consider the cost-per-click of your keyword to manage campaigns in your budget.
A clear CTA will boost your ad performance. Incorporate keywords into your ad copy, including a clear call to action. Add catchy phrases and titles to develop a sense of urgency among your audience so that they take relevant action. Click-through rates are proven to improve the percentage of clicks that your ads get in one view and boost overall PPC management.
Track results and determine the weaknesses and strengths of your campaign. Based on the feedback, you may optimize your next PPC campaign to gain the desired results.
Among the various available options, Google AdWords is the best for a business. It helps to get your business found on the basis of a target audience who looks for specific terms related to your content, products, and brand.
The prime benefits of Google AdWords are:
It is necessary and best to regularly measure the success of your PPC marketing campaign. To manage the internet marketing campaigns from the very first time, you must hire a renowned PPC management agency like AIS Technolabs. We offer a myriad of PPC management services under one roof. Our experts efficiently manage your PPC campaign to reap sound results and promote the progressive development of your business.